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Oliver Allan
12+ years of experience
in brand design.
Oliver Allan
12+ years of experience
in brand design.
Oliver Allan
12+ years of experience
in brand design.
I build brand systems with conviction.
Designs that scale. For brands that refuse to blend in.
Fintech, healthcare and more.
Oliver allan
Some of the brands
I have worked with
Some of the brands
I have worked with
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works
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Case Studies
A collection of design and development work built with intention, clarity, and detail — crafted for impact.
Case Studies
A collection of design and development work built with intention, clarity, and detail — crafted for impact.
Case Studies
A collection of design and development work built with intention, clarity, and detail — crafted for impact.
Equals: Brand Identity
FINTECH
Brand guidelines,
illustration,
DIGITAL/product DESIGN
Equals:
Campaigns & Content
FINTECH
art direction,
campaign design,
events, social
Card One Money
FINTECH
Visual identity,
DIGITAL/
product DESIGN
MedExpress
HEALTHCARE
Visual identity,
Campaign design
Rebrand
Hearken Therapy
HEALTHCARE
Brand identity, launch
Brand identity,
launch
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Journey
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Experiences
Here is a showcase of where I've worked and the skills I’ve sharpened along the way.
Experiences
Here is a showcase of where I've worked and the skills I’ve sharpened along the way.
Experiences
Here is a showcase of where I've worked and the skills I’ve sharpened along the way.
Brand Design @
Equals Group
2022-present
Played a pivotal role in the 2026 rebrand (Equals Money to Equals). Steered visual direction with our Head of Design, CMO and other stakeholders. Continuing to refine visual systems, expand asset libraries, and create campaign collateral. Govern global brand architecture and design systems across four financial brands, Equals Money, Card One Money, Roqqett and FairFX. Supported revenue growth from £95.7m to £131.7m YoY through strategic brand positioning and design leadership across digital products and campaigns. Deliver UX/UI design for digital products. Design and prototype user flows, interfaces, and components in Figma for high-impact product launches. User data, user feedback and analytics to drive continuous iteration and improvement of digital experiences.
Art Direction
performance marketing design
Brand systems
Product Design
Campaigns & Events
Senior Freelance Designer
2017 - Present
Design and Marketing Specialist @
Gap Solutions Ltd
2021-2022
Brand Lead @
MedExpress
2020-2021
Brand Design @
Equals Group
2022-present
Played a pivotal role in the 2026 rebrand (Equals Money to Equals). Steered visual direction with our Head of Design, CMO and other stakeholders. Continuing to refine visual systems, expand asset libraries, and create campaign collateral. Govern global brand architecture and design systems across four financial brands, Equals Money, Card One Money, Roqqett and FairFX. Supported revenue growth from £95.7m to £131.7m YoY through strategic brand positioning and design leadership across digital products and campaigns. Deliver UX/UI design for digital products. Design and prototype user flows, interfaces, and components in Figma for high-impact product launches. User data, user feedback and analytics to drive continuous iteration and improvement of digital experiences.
Art Direction
performance marketing design
Brand systems
Product Design
Campaigns & Events
Senior Freelance Designer
2017 - Present
Delivering strategic brand, digital and print design for established organisations and high-growth start-ups, partnering with clients including Penguin, Redactive Media, Innovate UK and Sightsavers.
Brand Identity
Campaigns
Design Systems
Product Design
Art Direction
Design and Marketing Specialist @
Gap Solutions Ltd
2021-2022
Directed end-to-end rebrand, leading strategy, visual identity development, and full-scale rollout. Designed and delivered the company website, overseeing UX, UI, and brand integration. Led the creation of high-impact marketing collateral and campaign assets. Partnered with high-profile, FTSE100 property developers and Brighton & Hove Albion FC on brand and creative initiatives.
Visual Design
Website Design
Brand Refresh
Campaigns & Events
Brand Lead @
MedExpress
2020-2021
Appointed to lead brand and marketing strategy during a critical expansion phase. Delivered full visual rebrand across digital and print, including website design and build. Supported client retention and new business acquisition through marketing and commercial collaboration.
Rebrand
Website Design
Art Direction
Campaigns & Decks
Brand Strategy
Brand Design @
Equals Group
2022-present
Played a pivotal role in the 2026 rebrand (Equals Money to Equals). Steered visual direction with our Head of Design, CMO and other stakeholders. Continuing to refine visual systems, expand asset libraries, and create campaign collateral. Govern global brand architecture and design systems across four financial brands, Equals Money, Card One Money, Roqqett and FairFX. Supported revenue growth from £95.7m to £131.7m YoY through strategic brand positioning and design leadership across digital products and campaigns. Deliver UX/UI design for digital products. Design and prototype user flows, interfaces, and components in Figma for high-impact product launches. User data, user feedback and analytics to drive continuous iteration and improvement of digital experiences.
Art Direction
performance marketing design
Brand systems
Product Design
Campaigns & Events
Senior Freelance Designer
2017 - Present
Design and Marketing Specialist @
Gap Solutions Ltd
2021-2022
Brand Lead @
MedExpress
2020-2021