Brand systems built on conviction.
Equals Money
(01)
FINTECH
As one of the UK's first modern fintechs, Equals Money needed an identity that matched their pedigree. I shaped a scalable verbal and visual system, logotype, typography, colour, and guidelines, designed to anchor their leadership position for the next chapter.
Visual Identity
brand strategy
art direction
Medexpress
(02)
Healthcare
MedExpress had to earn trust before a word is spoken. I built an identity around that responsibility: a wordmark that expresses care and humanity, with a palette from clean light and reassurance rather than hospital fluorescence, and signage for patients new to the journey. The website and guidelines carry this principle through every touchpoint.
brand strategy
art direction
Card One Money
equals money
(03)
(01)
FINTECH
Card One Money had a promise to keep: two decades of trust, and no one left behind. I built an identity around that commitment: a wordmark that feels modern without feeling exclusive, a palette of warmth rather than cold fintech blue, and card artwork made to feel earned. Every touchpoint carries the same principle, open, steady, human.
As one of the UK's first fintechs, Equals Money needed an identity that matched their pedigree. I shaped a scalable verbal and visual system, logotype, typography, colour, and guidelines, designed to anchor their leadership position for the next chapter.
brand strategy
art direction
medexpress
(02)
healthcare
MedExpress had to earn trust before a word is spoken, so I built an identity around care: a wordmark with humanity, a palette of reassurance rather than hospital fluorescence, and signage that meets patients new to the journey.
brand strategy
art direction
cARD ONE MONEY
(03)
FINTECH
Card One Money had a promise to keep: two decades of trust, no one left behind. I built an identity around that commitment: a modern wordmark without exclusivity, warmth over cold fintech blue, and card artwork made to feel earned.
brand strategy
art direction
Hearken Therapy
(04)
psychotherapy, healthcare, wellness
psychotherapy,
healthcare, wellness
Hearken Therapy had to feel safe before the first click. I built an identity around the word itself, to give respectful attention: a wordmark that leans literary rather than clinical, a palette of soft neutrals rather than wellness pastels, and layouts shaped to hold space rather than fill it. Every touchpoint carries the same principle, patient, considered and kind.
Hearken Therapy had to feel safe before the first click. I built an identity around the word's meaning, to give respectful attention: a literary wordmark, soft neutrals over wellness pastels, and layouts that hold space rather than fill it. Patient, considered, kind.
brand strategy
art direction