Equals Money
Making complex money movement feel simple, fast and controlled.
Services
brand design
art direction
brand strategy
Client
Equals Money
Location
LONDON
Year
2022-2026
Info
I’m a brand designer at Equals Money, a UK fintech that helps businesses manage international payments, currency exchange, and expenses through multi-currency accounts and payment infrastructure; I design and maintain cohesive visual systems across web, campaigns, and product, using tools like Figma and Adobe to translate complex financial services into clear, high-quality, user-focused design.
impact
A brand refresh and integrated campaign system that helped drive group revenue from £95.7m to £131.7m year on year.
money movement made simple
Equals Money had fintech ambition but a visual identity still finding its feet, yearning for an elevation to prevent it from becoming a lookalike of its category. i took on this exciting task and upheld it as the brand guardian, I evolved the system rather than rebuilt it: a unique and carefully restrained palette, bespoke illustration system, and a type system that feels modern, cutting edge, and unmistakably Equals. A brand finally as forward thinking as its product.
my role: behind the work
