Medexpress
a brand needs to feel as dependable as the service itself
Services
BRAND STRATEGY
Visual Identity
Client
Medexpress ltd
Location
cambridge, east anglia, LONDON, uk
Year
2025
Info
MedExpress move people when it matters most, and the brand needed to reflect that quiet sense of trust. I led the identity work end to end, shaping a logotype, signage, uniform marks, website, and guidelines that feel human, dependable, and unmistakably clinical in the best sense of the word. The result is a brand that travels well, on a uniform badge, a waiting room sign, a booking screen, or the website itself, and meets every patient with the same reassurance.
