BRAND DESIGN & APPLICATION

Print, Marketing & Art Direction

 

2022

 
A task that came a few months into working for Gap Solutions, was the big challenge of rebranding the company. Prior to doing so, the company didn't necessarily have strict guidelines when it came to graphic and digital communications. So I took this problem upon myself to orchestrate a brand book for the company.

Moodboard

There were some key visual elements of the brand that remained fundamental to brand identity during the rebrand; the logo, one of the typographic families (Futura) and the main Gap Solutions blue colour. I introduced all the other graphic elements to enhance professionalism and modernise visual marketing.
1 - front cover 2.png
1-brand-guidelines-brighton-3.jpg
2-brand-guidelines-brighton.jpg
4-brand-guidelines-brighton.jpg
5-brand-guidelines-brighton.jpg
6-brand-guidelines-brighton.jpg
7-brand-guidelines-brighton.jpg
8-brand-guidelines-brighton.jpg
9-brand-guidelines-brighton.jpg
11-brand-guidelines-brighton.jpg
12-brand-guidelines-brighton.jpg
13-brand-guidelines-brighton.jpg
14-brand-guidelines-brighton.jpg
15-brand-guidelines-brighton.jpg

APPLICATIONS:


Hoarding banners: in collaboration with Brookworth and Cala Homes


Brochures: in collaboration with Brookworth and Cala Homes

There are some instances where these brand guidelines can be deviated from, during campaigns and also oftentimes within social media posts (through the wishes of the client).

Below are some images of recent marketing campaigns


EXAMPLES:

 
 

Posters and flyers